ALEXACHUNG is the namesake fashion brand of Alexa Chung. Alexa’s vision is at the heart of the brand, ‘To create clothes people want to wear, combining Parisian chic with a New York edge, as well as the very British sense of humour.’

ALEXACHUNG prides itself on its unique approach to making clothes, combining distinctive fabrics and prints with classic tailoring alongside more feminine designs. The result is a combination of prim, racy and rock n roll where frivolous party pieces interact with grown-up classic tailoring.